Amobee Uses Geofencing to Market Vertu Constellation

Luxury smartphone manufacturer Vertu has partnered with mobile advertising company Amobee to market its Constellation hanset. The campaign includes geofencing of ads, to target those within a two mile radius of Vertu boutiques to drive footfall, and sponsorship of Conde Nast’s launch of the Vogue Daily News app. A video ad on the Net-a-Porter iPad add has seen a 24 per cent click-through rate.

“Working with Amobee has shown us how powerful mobile advertising can be to reach a niche, luxury audience with smart media placement and sleek creative design,” says Mark Izatt, head of digital for Vertu. “We’re excited by the results we’ve seen so far, and look forward to continuing our work with Amobee to reach luxury consumers via state-of-the-art mobile marketing.”