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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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AMC Signs Middle East Music Deal

Arab Mobile Content (AMC) has signed an agreement to distribute Aardvark Records mobile audio and video content in the Middle East & North Africa (MENA) region.
The content includes full tracks, ringback tones, ringtones and music videos, and marks the first time the British label's content has been made available for sale in the region, which has over 40 million mobile subscribers.
The partnership between AMC and Aardvark was brokered through New York-based Big Apple Style Marketing, an Aardvark Records digital distribution and branding development partner.
 
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