Adfonic makes ex-BBC and News International hires

Adfonic has made two senior appointments to its London-based sales team.

Taking the position of group account director is Michael Craig, formerly agency account director at News International. Prior to that, Craig held a series of senior roles at The Evening Standard before launching Metro New York. 

Ben Rotheram, formerly digital sales manager at BBC Worldwide, is assuming the role of senior account manager. At the BBC, Rotheram managed the co-ordination of cross-media campaigns on titles such as BBC Good Food, Radio Times and Top Gear.

Adfonic says it expects its London sales force expand by at least 70 per cent over the next 18 months.