4th Screen Makes a Good MPression

4th Screen Advertising, the mobile advertising division of Mobile Interactive Group (MIG), has launched its mobile banner ad serving engine MPression. 4th Screen can now offer a turnkey service to mobile publishers, including sales, billing, adserving, ad creation and  campaign optimisation.
4th Screen says it will offer advertisers access to its UK WAP network, which boasts some of the UK's leading WAP sites, including ITV Mobile, Repro and The Ministry of Sound.Clients already using this network include O2, Samsung and Probability Group.
We are really excited about the launch of MPression and our totally unique offering to the mobile advertising market says 4th Screen MD Mark Slade. We believe by offering the industry a full service, we will make it easier to grow this market and deliver value to our WAP publishers and advertisers. Our focus is to instil the same advertising disciplines and learning's that are tried and tested on other mediums with a focus on leveraging mobile's unique targeting and profiling characteristics."
Matt Dicks Commercial Director at Ministry of Sound says he is fully supportive of mobile banner ads. He says:
Whether marketing our own products and service or partner brands, mobile advertising will be a key revenue stream for our mobile channel and WAP site going forward. 4th Screen's ad serving engine and service will allow us to deliver significant value to our advertisers and complements our web and sponsorship business."