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Guest Column

Moment of Truth
All the IPO hype may be around Facebook right now, but Poynt’s Michelle Sklar argues that Millennial Media’s recent flotation shows the market finally recognizes the value of mobile advertising
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300 Per Cent Increase in Revenues for Handmade

Social network app developer Handmade Mobile, the company behind the Flirtomatic and Take Me Out apps, as seen a 300 per cent revenue increase in the last six months. The period coincides with Handmade's move to the Mocean Mobile ad server.

“To date, and as a direct result of getting on board with the Mocean Mobile platform, we have experienced a dramatic lift in fill-rate, which directly correlates to our client satisfaction,” says Will Proops, head of advertising at Handmade. “It allows us to be extremely flexible when optimizing our service, and enables complete transparency with our clients, in terms of the direct results we are providing.”

 
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