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Guest Column

Moment of Truth
All the IPO hype may be around Facebook right now, but Poynt’s Michelle Sklar argues that Millennial Media’s recent flotation shows the market finally recognizes the value of mobile advertising
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2ergo Moves into China

2ergo is furthering its global expansion plans by announcing a significant business development partnership in China. The UK-based company has agreed a strategic partnership with telecommunications business development company, Intralink, which offers "low risk, accelerated market access to China and Japan.
The agreement will enable 2ergo to extend both the reach of its mobile communications services to companies operating within the burgeoning Chinese markets and also strengthen its proposition to its existing worldwide clients, which include Microsoft, Proctor and Gamble and Yahoo.
China has an estimated 592 million mobile phone users, and 2ergo says it will leverage its partnership with Intralink to focus its business efforts primarily on forging relationships with major broadcasting companies and mobile network operators in China.

 
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