2ergo Makes Indian Move
2ergo is expanding into India through the recruitment of Active Media Technologies (AMT) and its Indian subsidiary Active Media Technologies Private, to its Business Partner Programme.
AMT provides of mobile value added services and solutions, deploying mobile coupons, vouchers, tickets and loyalty programmes to create customer relationship management solutions and mobile marketing campaigns. The company serves its Indian and European clients through offices in New Delhi, Mumbai and London, and its technology is currently integrated with most major mobile operators in India, including Airtel, Vodafone, Idea, Reliance and Tata. AMT also provides services to major brands such as British Airways, Proctor & Gamble, Unilever and WPP.
Under the Business Partner Programme, AMT will promote 2ergos MultiSend product to its Indian mobile network operator clients. MultiSend will enable the network operators to engage with customers using a range of personalised and interactive SMS, MMS, voice and email messaging features, via a single application. MultiSend has already been successfully deployed by O2 in the UK.
2ergo says it also expects the partnership to take both companies into several new areas of technology development, adding that the first of these will be 2ergo facilitating the integration of Brocas secure mobile technology which can ensure security across the mobile channel, with AMTs patented and award-winning mobile couponing and ticketing platform. AMTs platform enables mobile network operators, retailers and brands to deliver and redeem mobile coupons and tickets on any handset around the world, and is used by some of the UKs major cinema network promotion providers. By bringing these two technologies together, 2ergo believes that it can significantly increase the areas in which mobile ticketing and couponing can be sold globally.
The Indian market offers fantastic growth potential for 2ergo, and in AMT we have found a partner who not only has great complementary technology but also vast experience of the mobile space in the region, says 2ergo Joint Chief Executive, Neale Graham. With over 300 million mobile subscribers in India, and subscriber numbers increasing by an estimated 5 to 8 million per month, we are confident that this first move into India will deliver substantial rewards for the group.