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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Mobile Marketing Live

1st Oct 2012 - 2nd Oct 2012
Location: Business Design Centre
Event Description:

Mobile Marketing Live is a new two-day conference and exhibition for the global mobile marketing business. The first Mobile Marketing Live event will take place in London on 1 and 2 October 2012, at the Business Design Centre in Islington.

The event will incorporate a two-day conference; exhibition, with 500 square metres of exhibition space; mobile training sessions, and one-on-one meetings. The conference programme is split into two streams, one looking at mobile marketing by vertical, the other by discipline.

The Verticals stream breaks down into eight key verticals: Retail; Finance; Publishing; Travel; Automotive; Sport & Leisure; Charity; and Healthcare. It will showcase how mobile is being used in each vertical, with brands and their agencies invited to share their experiences.

The Disciplines stream breaks mobile marketing down into eight core disciplines - Apps; Sites; Mobile Advertising; Gamification; Financial Services; CRM; Location-based Services; and Social - explaining what each is, and showcasing examples of best practice and successful campaigns.

For full details of sponsorship and exhibition packages, contact shelley.dowsett@mobilemarketingmagazine.com or T: 020 300 85375

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