Four Team Up for Open Location Alliance

Location-based services (LBS) provider Mobile Commerce has joined forces with three other companies in the European mobile search industry to launch the Open Location Alliance. The Alliance has been formed to respond to the requests from global players for pan-European location, location-enabled applications and Point of Interest (POI) information targeted at the mass market, from mobile devices.
The initial partners in the business alliance with Mobile Commerce are MECOMO, which covers Germany and Austria; Swedish based Visibilly, which covers Sweden, Norway and Finland; and Deveryware of France. The companies say they will be seeking partners in other geographical markets to further consolidate their position.
“This is a big step forward to be able to provide pan-European location, services and solutions” says Mobile Commerce CEO, Steve Page. “We have listened to what people in the industry want and responded accordingly, by entering in to a partnership with other European companies who share Mobile Commerce’s vision. We will be working together on Codes of Conduct, best practices for location-based services, business models, technologies and solutions to drive the market and lead the industry forward with one clear voice.”