US Firms in Joint Venture Move

US Internet and affiliate marketing agency Pepperjam, and full-service mobile marketing agency M3 Mobile, have announced the creation of a joint venture that will give advertisers a one-stop-shop for Internet and mobile marketing. The venture will be named pepperjamMobile Powered by M3 Mobile.
The venture will incorporate the services of both parent organizations, and will also develop new, integrated services. The joint venture is currently working on a proprietary technology which will combine the two sets of marketing tools into a single platform, helping advertisers simplify and integrate their marketing programs.
Pepperjam has made the initial investment towards the venture, while M3 Mobile will build and manage the technology for the new service. The two companies have worked in partnership in the past to offer their respective products to advertisers, and saw the need to give advertisers capabilities in both mobile and Internet marketing.
“Advertisers today need both mobile and Internet marketing tools and we are excited to be working with Pepperjam to deliver a comprehensive suite of digital marketing products that will drive innovation in our respective industries,” says M3 Mobile CEO, Gary Ackerman.