Transformers Go Mobile

Mobile games publisher Glu Mobile has revealed that it is developing a new TRANSFORMERS mobile game, ‘TRANSFORMERS G1: AWAKENING’, which is scheduled to launch worldwide in September. The game will take players back to the TRANSFORMERS’ roots and include characters, storyline and classic visuals from the original GENERATION 1 series – the original cartoon that spawned a pop culture phenomenon.
The upcoming game will be the second title from the licensing agreement between Glu and HPG, Hasbro’s licensing division, bringing the TRANSFORMERS brand and characters to the fast-growing mobile gaming market.
“TRANSFORMERS has a vast consumer base worldwide, and we saw great enthusiasm and reception with the launch of our TRANSFORMERS game last year,” says Glu Mobile Senior Vice President of Global Publishing, Jill Braff. “With TRANSFORMERS G1: AWAKENING, we’ve incorporated classic elements true to the original franchise while, creating an innovative and enthralling mobile strategy game that will appeal to TRANSFORMERS fans new and old.”
TRANSFORMERS G1: AWAKENING will be available worldwide from September through Glu’s global network of wireless carriers and distributors.