Karaoke Goes Mobile

Eagle Eye Solutions, which specialises in mobile voucher issue and redemption, has unveiled ‘Buy Me A Sing’, a new service which allows friends to send the gift of singing to a recipient’s mobile phone. 
Buy Me A Sing has been launched in conjunction with Lucky Voice, the private room karaoke operation founded by Martha Lane Fox ith Buy Me A Sing you can treat your friends to an exhilarating night of private karaoke by purchasing drinks and singing time at Lucky Voice from the Buy Me A Sing website www.buymeasing.co.uk   
Once the recipient’s mobile number has been entered, plus a personal message, an 8-digit mobile SMS voucher is sent to their phone. This is redeemed by showing it to the Lucky Voice staff, who simply punch the code into their Epos till and present goods to the value of the voucher  to the customer.
Buy Me A Sing not only provides Lucky Voice with a consumer-facing service for increasing sales and footfall to the club, but also creates a valuable database which can be used to send additional promotional vouchers and information.
The launch follows the introduction of Eagle Eye Solutions’ popular ‘Buy Me A Beer’ service in 2004. This allows you to buy friends or colleagues a range of drinks which are sent to their mobile phone as vouchers for redemption at participating venues.
“Buy Me A Sing is excellent example of how any brand or organisation can use our mobile voucher technology to drive customer acquisition, generate sales or increase footfall,” says Eagle Eye Solutions Managing Director, Steve Rothwell. “Because our Mobile Voucher Redemption System (MVRS) easily integrates with any Epos system, any retailer or organisation using Epos can launch a mobile service and start benefiting from the most effective form of promotion available today.”