Celltick Brings Idle Screen Ads to Mongolia

Celltick, which specializes in mobile idle screen marketing solutions, has announced an exclusive deal with Mobicom, Mongolia’s first mobile operator. Under the terms of the deal, Mobicom will employ Celltick’s LiveScreen Media platform to broadcast relevant content to its subscribers’ idle screens using cell broadcast technology.
Mobicom’s subscribers will receive message teasers with an easy and intuitive clickthrough process, enabling them to access further information. The teasers will arrive on the handset’s idle screen, creating what Celltick calls “a simple and non-intrusive communication channel”.
LiveScreen Media’s cell broadcast technology enables operators and brands to fully utilise the idle screen’s potential as a marketing communication channel. Operators can target content messages and advertising to individual preferences based on past activity, ensuring that subscribers receive the information that is most relevant to them.
“Our mission is to stay one step ahead of the market and to employ the most innovative emerging technologies to create new value for our customers,” says Mobicom CEO, Gansukh Burendorj. “With LiveScreen Media, our subscribers will be able to receive and access up-to-date informative and entertaining content on their mobile phones.”