Bango Launches On-bill Payments in South Africa

Bango has revealed that it has launched an on-bill payments processing service in South Africa, one of the top five countries in Bango's mobile web surfing chart. South Africa has over 42 million mobile subscribers, and a mobile penetration rate of between 85-90% of the population.
In South Africa, mobiles are the only way for much of the population to access the Internet. This factor, combined with an appetite for western content and mobile-savvy users, are key reasons for the country's high traffic growth, says Bagno.  And with South Africa being such a dynamic market, both mobile operators and content providers are keen to reach out to millions of subscribers and capitalize on this great opportunity.
”Just as the UK has done, South Africa is embracing off-portal and understands the importance of having an open model,” says Anil Malhotra, SVP Alliances and Marketing at bango. “We have direct WAP billing with the leading South African operators, MTN and Vodafone ZA, to help grow their off-portal services and make it easier for consumers in this top mobile market to pay for mobile content.”
The new on-bill payment available in South Africa gives consumers a simple mobile web-based payment flow, with payment through a single click to their phone bill to deliver the best conversion, payout rates, security and customer satisfaction.
Included in the Bango payment service is the Bango Analytics tool, which collects data about mobile web visitors, including where traffic is coming from, the network and the handset. Using its Bango user ID technology it can also identify unique visitors and reliably distinguish between new and repeat visitors.
There’s more information about Bango payment solutions here. And about Bango Analytics here.