Waymedia Launches Mobitouch CUBE

Italian proximity marketing company Waymedia has announced the launch of its ‘Mobitouch CUBE’ Bluetooth marketing platform which it says enables advertisers to deploy large-scale proximity marketing campaigns with a simple click of the mouse.
Mobitouch CUBE is a suite of tools for delivering messages via Bluetooth. Waymedia says it has been designed from ground-up to target medium- to large-scale proximity marketing networks, and features the fastest workflow management today on the market.
“Mobitouch CUBE represents a huge leap ahead in proximity marketing systems,” says Waymedia CEO, Francesco Baschieri. “With this new platform, a plethora of new scenarios open up for companies interested in offering proximity marketing services, like dynamic content generation and full interactivity with the customers through 2-way messaging applications.”
There’s more information on the solution here.