hellomagazine.com Goes Mobile

hellomagazine.com, the celebrity news site, is launching two new mobile services, a daily MMS and SMS celebrity news update.
Subscribers to the MMS service will receive one multimedia message per day, Monday to Friday, containing a latest news story from hellomagazine.com, including imagery. SMS subscribers will receive a latest headline to their phones. Each MMS costs £1, each SMS, £0.25. To subscribe to the MMS service, text HELLO1 to 62233. For the SMS service, text HELLO2 to 62233. Or you can sign up online here.
Hellomagazine.com currently attracts over 1.5 million unique users per month, according to the January 2008 ABC Electronic audit, and ranks in the top ten of magazine brands by unique users. The hellomagazine.com mobile service has been developed in collaboration with  Incentivated.
“This is very exciting for us,” says Hellomagazine.com Editor, Verity J. Smart. “A launch of a mobile service has been long overdue, and I feel that it will be an important addition to our digital canon. A natural extension of a web presence is a mobile offering. The hellomagazine.com mobile offer will please all those who can’t bear to be without the latest celebrity news whilst on the go.”