3 and O2 Team Up to Form EyeVibe

Mobile networks 3 and  O2 are joining forces to launch ‘EyeVibe’, a mobile video community that combines 3’s ‘SeeMeTV’ and O2’s ‘LookAtMe!’ services into a single community, enabling any UK mobile subscriber with a video-enabled handset to share and earn cash from their mobile video clips.
Both the LookAtMe! and SeeMeTV platforms were created by mobile applications company, Yospace. By bringing them together, 3 and O2 aim to unite hundreds of thousands of users and their content into a single community, bringing together the best features of both.
“We have been working hard to not only combine these two communities, but also to develop community features that will thrive under this operator-supported open access model,” says Yospace Chief Technology Officer, Dave Springall. “Our plan for 2008 is to make EyeVibe the biggest and brightest mobile community in the UK.”
Members of the EyeVibe community will be able to access a vast library of video captured from mobile handsets, and will also be able to interact using messaging, voting and comments. Because EyeVibe is open to all, it means that members can for the first time invite their friends to enjoy the benefits of being part of the community.
Since the launch of SeeMeTV and LookAtMe!, users have paid for more than 32 million video downloads, earning a combined total of over £800,000 for users who have submitted more than 60,000 clips. The services currently generate 28 million mobile page impressions per month.
The launch of EyeVibe will be backed by a multi-media marketing campaign across Yospace parent company Bauer’s UK consumer magazine, radio, Internet and TV platforms.