Check the Price - On Your Mobile

Huron PM, which designs, engineers and installs symbology-driven, middleware-based integration control systems for industrial and project applications, has launched Barcle.com, which it describes as a “ground-breaking pricing tool for shoppers”.
Barcle is a free, mobile comparison-shopping service designed for use on web-enabled mobile handheld devices by shoppers in store. Barcle's mission is to empower mobile consumers to quickly and easily compare and buy anything, sold by virtually anyone, anywhere.
Barcle enables a consumer to walk up to a product in a store and instantly be told whether the price it is being sold for is the lowest available. If it isn't, the shopper can buy it right away from the lowest-priced store, directly from their mobile’s web application with a single press of a button. A desktop version of the tool is also available at the Barcle website.
Huron PM says that Barcle will connect with millions of consumers in thousands of stores. It adds that Barcle is different to Shopzilla, or Yahoo! Shopping in the way it uses SKUs (StockKeeping Units) and UPCs (Universal Product Codes) to find the lowest pricing for in-store shoppers on their phones. Shoppers can search the Internet for best prices, coupons, rebates, and pertinent product information from their web- enabled mobile handheld device, using the product name, category or the UPC. Barcle currently has a searchable database of over 10 million UPC/SKUs/ISBNs. A desktop version of the tool is also available at the Barcle website.
“With our new, patent-pending technology, we can get the consumer the best price, while saving them time and the expensive gasoline they would have otherwise used trying to find the price they really wanted," says Huron PM Inc President, Edmund Baltuch.
Huron PM says that its affiliation with over 900 merchants, covering over 20,000 brands and over 10 million products, combined with its patented Barcle.com search engines, are uniquely suited to helping the shopper in pursuit of the best price. Partner companies include Bestbuy.com, Target, Kmart.com, eBay.com, Overstock.com, Macy's, Circuit City, Sony, Microsoft, Apple, Panasonic, KB Toys, Office Max, and Barnes and Noble.