Flirtomatic Reports Surge in WAP Impressions

Mobile and online flirting service Flirtomatic has announced a sharp rise in mobile usage rates, with more than 100 million WAP impressions for the month of August, which the company says makes it one of the UK’s most popular mobile destinations.
The figure represents a 100-fold increase since November 2006. Flirtomatic’s mobile advertising revenue has also grown rapidly within this period as a direct result of the influx of new users and page impressions.
The company launched in the UK last year as the first cross-platform flirting network and has quickly built a registered user base of over 400,000 people, 75% of whom are aged between 18 and 30. The free service enables members to connect, meet and flirt with each other.
Flirtomatic says the surge in consumer take-up can be largely attributed to tailored initiatives it has established to drive usage to and from the mobile. The introduction of Value Added Services in April 2007, has resulted in a six-fold increase in Flirtomatic’s monthly revenues since March 2007.
“These figures highlight the fact that it is not necessary to be affiliated with portals to drive high usage rates on the mobile” says Flirtomatic CEO Mark Curtis. “So long as dedicated initiatives are put in place to grow a customer base on mobile, there is now sufficient mobile Internet volume to quickly develop a strong take-up. However, the opportunities available to operators are clearly underlined, and such partnerships could result in even greater revenue opportunities.”
Flirtomatic Chairman Avi Azulai adds:
“The introduction of Flirtomatic is increasingly attracting mobile users to online entertainment services. We have also seen a dramatic increase in the demand for mobile advertising space, which the company is in a strong position to take advantage of. Flirtomatic is now a major mobile brand in the UK.”
Following the evidence of demand for its services and the consumer interest from outside of the UK, Flirtomatic says it is researching the US market entry for expansion over the coming months.