MYiOTA Adds Business and Travel Info

MYiOTA has announced the addition of up-to-date business and travel information to its growing range of mobile services as it gains traction among mobile consumers and brands looking to unlock the mobile Internet. According to iOTA Sphere, the company behind the service, using MYiOTA, consumers are able to receive information three times faster and 10 times cheaper than with mobile browsers and portals.
MYiOTA opens up the mobile Internet for brands and publishers that want to offer customers a quick and enjoyable alternative to the clunky and often expensive services, which are currently available, the company says. Consumers can get up and running by texting ‘IOTA BT’ to 60060 at a cost of50p, or for free by typing www.myiota.co.uk/bt in their mobile browser.
MYiOTA’s business and travel service includes business alerts and stock quotes, currency rates, flight alerts and status, London  tgravel, traffic news, train times, translations services, weather and local information, all delivered straight to the mobile phone. Technology developed by MYiOTA enables consumers to receive information from websites, RSS, SMS services, or blogs - in fact any service that is available on the web or by SMS - in just a couple of clicks. Other MYiOTA services include news, entertainment, sport, people & blogs, and fashion.
“If you’ve ever tried to get information using your mobile, then you’ll understand what a painful experience it can be” says iOTA Sphere CEO, Bruce Eley. “With MYiOTA we have managed to develop a product which overcomes some of the issues by delivering information quickly and cost effectively. For media companies MYiOTA is a proven means to extend their online brand to mobile.”