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June 20, 2007

Comics on Your Mobile

ROK has announced the launch of ROK Comics, which delivers a wide range of licensed comic material directly on to mobile handsets. The material includes the latest contemporary material, through to classic strips from well-known publishers.
In addition, ROK Comics includes ‘FreeFall Comics’, an advanced Flash-based web service enabling anyone to create comic strips using their own photos, along with ready-made characters and backgrounds that can be delivered to mobile and email in-boxes.
Creators publishing professionally via ROK Comics will receive 50% of the available revenue on every sale, with full access to sales statistics, viewings and more. Publishers can also create free samples of strips that can be viewed online and on mobile to promote their print editions, let fans know about them by email, and provide an ‘Embed’ of a strip, which can be posted on a website or blog.
ROK says that ROK Comics is a new opportunity for publishers and creators to reach a worldwide audience, who will be able to download the comics via pay-per-download or subscription via Multi Media Messaging (MMS). With access to millions of handsets through existing mobile network operator agreements, ROK says that ROK Comics can deliver digital comics straight to mobile handsets and collect revenue for doing so.
John Freeman, a veteran of the comics and magazine world, is spearheading ROK Comics. John was previously an editor for Marvel UK, Titan Magazines and a number of independent publishers. At Marvel, he edited Doctor Who Magazine and several of the company's US titles, such as the best-selling Death's Head II. He was also editor of Star
Trek Magazine and oversaw the launch of titles such as Star Wars Magazine, and the UK editions of Simpsons Comics.
“John and I have been looking at the potential for comics on mobile phones for some time and now, with advances in handset technology and ROK’s huge distribution network, we have finally made this a reality says ROK Media CEO, Graham Baines.
“We believe that this is a great mass market opportunity for creators and publishers alike. By enabling mobile delivery, syndication of their creations is now instantly possible, generating real revenue”
ROK Comics moves from Beta to live this month.

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