Voda's Recycling Initiative

Vodafone has launched a nationwide campaign to help businesses to encourage their employees to recycle mobile phones, phone chargers, accessories and even installation CDs. 
Vodafone has developed the campaign in partnership with Fonebak, the leading worldwide provider of mobile recycling and reuse services.  It aims to inspire employees to recycle their mobile phones and highlights three benefits of reducing environmental impact, raising money for charity and providing affordable phones for people overseas.
The pack includes posters and a recycling box, and is supported by digital tools including screensavers, web banners, template emails and text messages to distribute to employees. The scheme is not exclusively for collecting Vodafone devices; Vodafone has committed to collect phones provided by any mobile operator.
“Each year 11.3 million mobile phones are thrown away, with many being sent to landfill” says Vodafone’s Karen McArthur. “We know from our own research that only a third of the UK population have ever recycled a phone, so there is huge potential for employers to make a difference.”
Vodafone has raised £220,682 for charity from business mobile phone recycling schemes over the past year. From this amount £172,334 has gone to for the National Autistic Society, Vodafone’s dedicated charity partner in this area. All money raised by the mobile phone recycling goes directly to charity.
Vodafone is mailing the free recycling packs to a number of its corporate customers and further interested parties can find out more by contacting their Vodafone Account Manager. The initiative is part of Vodafone’s corporate responsibility commitments and will help to ensure Vodafone meets the new government requirements outlined in the WEEE legislation that comes into place in July.