3 in Social Networking Move

Mobile network 3 has signed a partnership with social networking gateway provider Intercasting  which will allow its customers users simple access to a raft of online communities from their mobile handset. The partnership will enable 3 subscribers to quickly and easily access social networking sites including LiveJournal, Xanga, Vox and BlackPlanet, wherever they are, whenever they want.   
3 says the partnership forms part of its ongoing commitment to give its users the most innovative mobile media services. It promises to provide an intuitive interface, which will act as a single point of access for a variety of social networking websites.
The two companies will work together to offer 3 UK subscribers access to their favourite online communities to allow them to interact with each other, share media and participate in groups and forums. These sites span a wide demographic of users, from social networks such as Xanga, to more focussed communities such as BlackPlanet. 
Intercasting allows mobile networks to aggregate the complex process of providing social networking functionalities through its Anthem Social Networking Service Gateway (SNS-G). A media-rich interface provides users with a functional, fast and straightforward experience, while the back-end handles technical integration, content management and transaction processing. 
“This is another step towards providing our customers with the best possible range of mobile broadband services” says 3UK Head of Mobile Broadband, Rob Wells. “ Using Intercasting’s unique technology, our entire user-base can enjoy the best possible mobile social networking experience on a variety of well-known sites with a community base of millions. 
For Intercasting, Vice President Sean Kane adds:
“3 is leading the way for mobile broadband services, and as such is well-placed to provide mobile social networking to their user-base. By using our unique technology, 3 will be able to offer its subscribers an easy-to-use and compelling experience.”